Top Digital Marketing Trends in 2017

I’ve spent the last 4 plus months talking with digital marketers from around the globe to get an idea on where the digital marketing industry is going. Through that process, in combination with my ongoing research, here are what I believe are some of the biggest trends digital marketers are dealing with and that should […]


What are Bitcoins and how it works?

Bitcoins were launched in 2009. Though the concept is not new but many people don’t understand what bitcoins are and how bitcoins work. Bitcoins are defined as a type of virtual currency, introduced to life through the Internet. What are bitcoins? Bitcoin is a form of digital currency, created and held electronically. No one controls […]

Digital Strategy-biswajitMukherjee

Digital Marketing Strategy

What is Digital Strategy? In today’s digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online. From SEO to content marketing and analytics, it can be overwhelming figuring out where to start — and, more importantly, what’s going to have the biggest impact […]

SEO is like Fitness - Biswajit Mukherjee

Similarities In SEO and Fitness

SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible) promises. In […]


The 10 Types of Content That Work Best for SEO

Content is the Biggest Influence on Rankings. Content in all form is what will drive you to success. Content marketing is more than writing blogs. If you are involved in content writing, the first thing you need to do is launch your blog and start writing. After that when your blog is established, try a […]


Importance of Mobile Search Optimization

Mobilegeddon – A mobile-friendly ranking algorithm released by Google on April 21, 2015 designed to give a boost to mobile-friendly pages in Google’s mobile search results. n April 21, 2015, Google released its mobile-friendly search algorithm updated dubbed “Mobilegeddon” by industry leaders. Mobilegeddon only affected mobile search results (not desktop or tablet search), but as […]


Why Good SEO is Strategic?

Today, in many organizations, SEO’s role as a strategic business driver, SEO is much more than tactics, hacks and tools. SEO is often thought of as magical, behind-the-scenes trickery or manipulation of algorithms. However, if you break SEO down into its main components, it looks a lot less intimidating. Let’s itemize three ways that SEO […]