Importance of Mobile Search Optimization


Mobilegeddon – A mobile-friendly ranking algorithm released by Google on April 21, 2015 designed to give a boost to mobile-friendly pages in Google’s mobile search results.

n April 21, 2015, Google released its mobile-friendly search algorithm updated dubbed “Mobilegeddon” by industry leaders. Mobilegeddon only affected mobile search results (not desktop or tablet search), but as we saw just a couple week after its release, mobile search surpassed desktop search—making mobile search optimization critical to the success of an online marketing campaign for any business.
It’s increasingly important for businesses to have a mobile-friendly website. Not only can it help customers reach you more easily when they’re on the go, but it will soon impact search engine optimization.

Mobile Optimization

Mobile optimization is the process of ensuring that visitors who access your site from mobile devices have an experience optimized for the device.

What is Mobile Optimization?

Mobile optimization looks at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.

Mobile SEO Best Practices

If your site is already well optimized for search engines, there are only a few additional things that you need to think about when optimizing for mobile.
•Page Speed
•Don’t block CSS, JavaScript, or images
•Don’t use flash
•Site design for Mobile
•Don’t use pop-ups either
•Design for the fat finger
•Optimize titles and meta descriptions
•Use structured data
•Optimize for local search
•Responsive web design

Whatever way you choose to improve your mobile presence, do not delay. The longer your site sits without mobile optimization, the harder it becomes to regain your SEO rankings. Digital marketing and online searches are the wave of the future for businesses. It is up to you to make the right decisions to ensure that your business does not fall behind. Having a mobile optimized site is a great step to being relevant in the d

Advantages of Mobile-Friendly Designs
If you’re still wondering why you should get a mobile-friendly website for your page, think about the conversions and sales you might be missing out on because users are leaving your site.

Here are several ways your business can benefit from a mobile-friendly design:
•Enhanced search engine performance
•More customer engagement
•Competitive market advantage
•Quicker page loading times
•Lower bounce rates
•Increased time spent on a site
•Higher conversion rates
•Improved user experience
•More website traffic

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