From SEO to SEO & Content Convergence

Getting more visitors to the website is of paramount importance to all businesses around the world. However, large amount of traffic will not make a difference unless those visitors are converted into customers. It is very important to promote your products to potential customers (also known as “Targeted” traffic) who are searching online for those products and services. If not, then no matter how many visitors come to your site, they will not adequately convert into sales.

Therefore, it is imperative that businesses focus their online promotion activities based less on traffic, and they should be proactive in those activities that can convert visitors into customers or subscribers.

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Focus On Being Productive Instead of Active

With so many distractions, it has become difficult to concentrate on work and to be productive. To help you become more productive and free from chaos, there are few points you should implement. You may have heard of them before.


  • Jotted down things you have to get done

The minute you think of something you have to get done, write it down immediately. It is the best way to avoid forgetting things. With writing things down, you’ll easy remember what has to be done. The work will be completed smoothly, without any problems. Continue reading “Focus On Being Productive Instead of Active”

Summers And Cut-Off’s Go Hand In Hand !

Summer has begun and ofcourse the sun is not so friendly. Jeans and Trousers get steamy in this weather. Uff ! We the MEN ain’t so lucky as women in this case to wear anything they want, to get rid of the swealter and mugginess. Let me share with you one simple dress code.
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Why To Invest In SEO ?

Why should we Invest in SEO?

Ok, so it’s not the case that, I am into Digital Marketing, so I would apprise everybody the aid of the same.
But do you know it’s more than virtuoso these days. Who does not want to get popularize and want his business to get at heights?
So let us discuss the exigency of SEO.

1. People think SEO is dead- It Still Works
As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.

2. It is cost-effective –
As compared to the costs associated with other forms of online marketing like PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides better ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

3. More market share –
Around 80-90% of customers google reviews prior to making a purchase. It won’t be long before virtually everyone is searching for products and services online. You will obviously want them to locate your business. Without organic SEO, people will find it onerous finding you and will instead find your competitors.

4. Rise of mobile bandwidth and local search optimization –
Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.

Content Marketing Strategy Trends

Content Marketing Strategy Trends.

Have you ever thought, what should our prime focus be on at the time of writing? Let’s discuss!
While creating Content, 3 main elements to keep in mind are :-
• Our Business Objective
• Target Audience
• How the Content will be Promoted!

Brand Awareness
Higher visibility in Search Engines is the top goal of most companies, while for the businesses the mail goal is Lead Generation. There should always be a goal in mind related to generation of Social Media Engagement, Organic Search Traffic and converting visitors who sign-up to the people who actually buy. It helps in measuring results.

Paid Advertising
The top most content promotion tactic is Paid Advertising. Others may include organic social media posts, traditional marketing, email newsletters and events etc. In case we don’t have funds for Paid Advertising, we should focus on earned media like pitching journalists.

To measure the success of content the best criteria is Sales. As to how many people just survey and how many purchases. Marketers mostly focuses on tracking consumption metrics- links, page views, social metrics and lead generation.

The best for companies is Research. Other effective content formats are Infographics, Product Review and blog posts.

Tactics To Promote Your Blog and Visitors !

Let’s Discuss About Some Ways to Promote Your Blog & Get More Visitors!

• Publish More Articles- The most effective way to get traffic to a blog is by publishing more articles. Publishing more content will always lead to an increase in traffic for you.

• Publishing Longer Content- Writing in-depth and comprehensive articles can get you a lot of traffic. According to the Google also, content with more words get better response as comparatively to the content with less words.
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Daily SEO Dose !

6simple steps as how to make your users feel incredible about your brand ?

  • Useful: Your content should be high quality, useful and relevant.
  • Usable: Your site should be easy to navigate.
  • Desirable: Your design should appeal to your target audience.
  • Searchable: You should focus on content and make searching for information easy..
  • Accessible: Your site should be mindful of people with disabilities.
  • Credible: Your brand must show signs of authority and prompt trust.

Just focus on these different user modules.