Getting more visitors to the website is of paramount importance to all businesses around the world. However, large amount of traffic will not make a difference unless those visitors are converted into customers. It is very important to promote your products to potential customers (also known as “Targeted” traffic) who are searching online for those products and services. If not, then no matter how many visitors come to your site, they will not adequately convert into sales.
Therefore, it is imperative that businesses focus their online promotion activities based less on traffic, and they should be proactive in those activities that can convert visitors into customers or subscribers.