Importance of Mobile Search Optimization

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Mobilegeddon – A mobile-friendly ranking algorithm released by Google on April 21, 2015 designed to give a boost to mobile-friendly pages in Google’s mobile search results.

n April 21, 2015, Google released its mobile-friendly search algorithm updated dubbed “Mobilegeddon” by industry leaders. Mobilegeddon only affected mobile search results (not desktop or tablet search), but as we saw just a couple week after its release, mobile search surpassed desktop search—making mobile search optimization critical to the success of an online marketing campaign for any business.
It’s increasingly important for businesses to have a mobile-friendly website. Not only can it help customers reach you more easily when they’re on the go, but it will soon impact search engine optimization.

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