Content is the Biggest Influence on Rankings. Content in all form is what will drive you to success.
Content marketing is more than writing blogs. If you are involved in content writing, the first thing you need to do is launch your blog and start writing. After that when your blog is established, try a new type of content, I am sure that you will see a big difference – — fresh traffic, targeted visitors, higher conversion rates, and better SEO.
When you’re thinking about what to write, doesn’t it make sense to do a little research (keyword research/competitive analysis) and draft a plan for developing copy that might help your website address keywords/questions that your target audience might have and build up some authority (links) for having developed compelling/resourceful copy on your blog?