Content is the Biggest Influence on Rankings. Content in all form is what will drive you to success.
Content marketing is more than writing blogs. If you are involved in content writing, the first thing you need to do is launch your blog and start writing. After that when your blog is established, try a new type of content, I am sure that you will see a big difference – — fresh traffic, targeted visitors, higher conversion rates, and better SEO.
When you’re thinking about what to write, doesn’t it make sense to do a little research (keyword research/competitive analysis) and draft a plan for developing copy that might help your website address keywords/questions that your target audience might have and build up some authority (links) for having developed compelling/resourceful copy on your blog?
There are 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. Read on to know about those content types and how to use them to satisfy searcher intent, match them to the right projects, and enhance your overall strategy.
Content type #1: Infographics
An infographic is the presentation of information or data in a visual way. Its name sums it up — info + graphic. Infographic is a powerful way to get your information out there in a visual form. Info graphics likes and shares on social media up to three times more often than any other content. Infographics are perfect for communicating almost any idea or concept. Data, research, statistics, and findings work especially well.
Content type #2: Videos
There is lot of variety within the videos. I could write a separate post on types of videos. A good video communicates a message in a succinct and memorable way. Also, a video can be extraordinarily persuasive. For any kind of video, you have got to get the script right. YouTube, Vimeo and daily motion, these video sharing sites are great ways to garner social signals for SEO and improved results for video search itself.
Content type #3: Product reviews
Every industry has its unique array of products, software, and services. Like the book review, a product review can help establish authority and leadership in your industry. All you need to do is share your experience with the product and provide your recommendation.
Here’s a pattern for the product review:
• Introduce the product
• Introduce the producer
• Describe the product
• Share what you like
• Share what you don’t like
• Provide your recommendation
• Provide a call to action
Content type #4: How-to
The how-to is one of the most popular types of content, especially in digital marketing niche. How-to articles have awesome long tail search potential due to these popular long tail query introductions: “How to…” and “How do I…?”
First, identify a common problem. Then, come up with a solution. The model is simple:
• Introduce the problem
• Introduce the solution
• Discuss each step of the solution
• Summarize the discussion
• Provide a conclusion
Content type #5: Podcast
Podcast are a great form of content. Many people listen to podcast during their commute or exercise. Creating a podcast is simple, provided you have a decent microphone and some technical knowledge. Podcast releases and provide an overview of the topic. You may even wish to publish the transcript of the podcast. This helps to add SEO value.
Content type #6: Ebook
EBook is long content in different format, usually in PDF. Creating an eBook helps to strengthen your authority within a field, and it makes for a powerful method of sharing your knowledge with others. If you choose to produce an eBook, you must produce enough content to make it book-worthy. Ten thousand words is a good benchmark. Books have chapters. Be sure to subdivide the book into manageable, topic-oriented chunks.
Content type #6: Guides
A guide is a detailed and a long piece of content. It goes beyond the length, style, and approach of an ordinary blog post. Writing a guide requires a good writer, a good designer, and a good idea. The writer needs to produce top-tier content. The designer needs to know how to present that content in an attractive way. And the idea has to be something that your audience wants. You may wish to present the guide as a downloadable PDF.
Content type #7: Lists
Lists got endless appeal. People would love to see or read an article that involves some sort of a list – 10 Tips to get Google rankings. Numbered ideas are as popular as ever. You can’t go wrong with this content type. Even popular magazines use list appeal to sell issues. When you write your list, use this simple format: introduce the topic, list your points, and provide a conclusion.
Content type #8: Interview
You can garner a huge amount of traffic, when you’re able to interview a leader. Interviews are unique. As no one else has this information — only you.
here’s a good format for conducting the interview:
•Introduce the interviewee. Generate excitement and anticipation.
•Ask a question. Let the interviewee answer.
•Continue with the question and answer format until conclusion. If intriguing points come up during the discussion, you may wish to chase down the point with further questions.
• Conclusion. Be sure to thank the interviewee and provide a call to action for your audience.
Content type #9: Case Study
The case study basically says, “here’s what we do, how we do it, and the results we get.” A case study explains what your product or service is and how it helped a client. To create a case study, follow this model
•Write a summary of the study and a preview of the outcome.
•Explain the challenges that you had to overcome or the problem that the client was facing.
•Write out the solution you provided. Make it clear and explain it in a step-by-step way.
•Discuss the results of your solution and the ways in which it was successful.
•Provide a conclusion and a call to action.
Content type #10: Research and original data
Most of us work in data-intensive fields, where numbers and metrics hold a lot of value. Sharing your findings with others is a powerful way to drive traffic, build trust, and establish your authority. When you do the research, which is hard work, people respect that. What’s more, people share it.
You’ve got to do the research. This takes finding a good topic and investing time and quite a bit of effort into researching it. Present your data in an engaging way. Share concrete numbers, percentages, and other details that engage a user’s interest.
Conclusion: There are number of content options. The more types you use, the more powerful your content marketing efforts become.
If you have truly great content on your blog that deserves a wider audience, content syndication could be the way to go. Syndication of your content simply means that you allow other sites to publish your material, giving you attribution as the creator. This has nothing to do with content scraping where your content is published illegally without your permission, or with duplicate content which could land you in hot water with the search engines.
Megarray permits you to your content across multiple social media channels with a single update.