Before we get into the tips, let me lay the groundwork for why you need to invest in local SEO.
People use search engines to find local businesses they want to buy from. This is not just my own opinion; Google’s own research proves it.
*Four in five consumers use search engines to find local information.
*Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet did the same.
*Local searches lead to more purchases than non-local searches. Eighteen percent of local searches on smartphones lead to a purchase within a day vs. 7 percent of non-local searches.
*What does this mean for your business? Not only are people searching locally, they’re taking action when they do! *Building a strategy that promotes your business locally will do more than drive website traffic — it will drive sales.
So let’s get into the some tried-and-true tips to help you rank better and convert more local searchers.